Spotify x Nike
The Alchemist
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Spotify x Nike
The Alchemist
Air Max Day is a global date on Nike's calendar. For the DN8, Nike and Spotify gave Johannesburg its own edition, built from the city's music.
In Joburg's underground, a track is made in a dark studio and carried out to the streets.
The Alchemist follows that evolution and peels back the creative alchemy behind a breakout track, led by artists DBN Gogo and OmagoQa.
Premiered at Braamfontein alongside On Tour Africa: Sounds of the Air Max DN8, a Spotify playlist taking the sound of the film out across the continent.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Monde
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Monde
Giving Nike and Spotify a window into the creative alchemy behind Joburg's underground music scene. Built from a deep understanding and participation with the culture, the communities, and the people who shape it.
