Equinox
EQX Optimize
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Equinox
EQX Optimize
Optimize is Equinox's tech-led personal training programme, and it required a visual identity that escape the visual clichés of fitness advertising.
Performance repositioned as tech-fused editorial, built with tools from scientific and medical imaging, thermal cameras and pressure-point scanning, turning effort, heat and energy into the Optimize identity.
Featured on EyeCandy, nominated for Onepointfour, and still running across Equinox gyms as the anchor.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Services Généraux
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Services Généraux
Performance seen through the lens of science. Thermal cameras, vein viewers and pressure-point scanning brought together to place Equinox at the intersection of fashion and technology.
