Reebok Classics
Leather FW22
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Reebok Classics
Leather FW22
Reebok had just left adidas. The Authentic Brands deal closed in March 2022, and FW22 was the first proper European campaign of that new chapter.
The Classic Leather carried it. A 1983 silhouette turning 40, with heritage credibility and no traction with the 18-26 consumer.
To deepen that connection, we showed the frenetic life of a youth that doesn't miss a beat, with the Classic Leather as the constant through-line of an ordinary, photogenic life.
Assets built for social, in-store and DOOH. Rolled out as the back-to-school campaign.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Gabriel Dugué
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Gabriel Dugué
After fifteen years inside adidas, Reebok's first European campaign as an independent brand.
The frenetic life of a youth that never slows, with the Classic Leather as the companion.
