COPIN
Collection 82
Close
Previous project
Next project
COPIN
Collection 82
COPIN had growing recognition from the institutional side of the French jewelry world.
We needed to launch Collection 02 against the clichés of the category, where fine jewelry is seen as an untouchable object.
Fine jewelry doesn't need protecting from everyday life to keep its value. It gains something by being in it.
Jewelry placed inside small everyday disasters, accentuating the collection's attention to detail while holding its weight as fine jewelry.
A social-first campaign across COPIN's owned channels.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Rayan Ray
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Rayan Ray
Jewellery placed inside small everyday disasters that accentuate the collection's attention to detail.
