Matalan
SS26
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Matalan
SS26
Matalan's summer campaign was the next chapter for the brands fashion transformation by OZO.
Building on our Denim FW25 campaign, we needed to push the fashion creditions further, while maintaining accessibility.
Built around the concept "One Life. Many Stories," A series of fast-paced vignettes on the everyday duality of the modern woman.
Launched across TV, OOH and social, adapted for cinema, and extended through social-first partnerships with SheerLuxe and Who What Wear.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Benjamin Lennox
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Benjamin Lennox
We evolved Matalan’s creative blueprint into a sucessful summer platform, driving brand consideration across TV, high-profile social partnerships, and a nationwide cinema run.
