TAG Heuer x Porsche
Carrera RS2.7
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TAG Heuer x Porsche
Carrera RS2.7
Two objects that share the word, the era, and the original idea. A tribute fifty years in the making
The Carrera chronograph launched in 1963, the same year as the Porsche 911. Both took their name from the legendary La Carrera Panamericana race.
The campaign was for enthusiasts who know the Heuer Carrera story.
We collapsed the distance between 1972 and 2022, treating the watch and the car as artefacts from the same lineage. A handshake between two icons built in the same era.
Released on 5 October 2022, fifty years to the day after the car's debut at the Paris Motor Show.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Monde
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Monde
Two artefacts from the same lineage, brought together fifty years on. A handshake between two icons built in the same era, made for the collectors.
