H&M Move
Selected by Zlatan
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H&M Move
Selected by Zlatan
Zlatan Ibrahimović had co-developed a training collection with H&M Move.
A high-volume global drop that had to position him as an active co-developer rather than a celebrity face.
The Laboratory of Move, with Zlatan as the specimen. A glass-walled lab inside an infinite black space, lit like a museum installation, shot as a study of him.
A worldwide rollout across Zlatan and H&M digital, catalogue, store and social.
Services
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Services Généraux
Services:
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Services Généraux
Laboratory of Move. Zlatan as our specimen.
