TAG Heuer x Porsche
Carrera B&Y
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TAG Heuer x Porsche
Carrera B&Y
The second watch under TAG Heuer and Porsche's official licence, and the first built fully around Porsche's world.
Shot at the Porsche Driving Area inside the Arctic Circle, with Patrick Dempsey, ambassador for both brands, behind the wheel.
A global campaign which blended horology with horsepower, bringing two industry leaders together to sell the watch and the car at once.
The campaign carried the watch through its 1,500-piece release and set the foundation TAG Heuer would carry into the next Carrera x Porsche releases.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Directors: Akatre & Valentin Petit
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Directors: Akatre & Valentin Petit
Two icons brought together at the meeting point of horology and horsepower. With Patrick Dempsey, ambassador for both brands and a real racing driver, at the centre of it.
