Balmain
FW23
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Balmain
FW23
For ten years, Balmain shows were spectacles. The previous season filled a stadium with 12,000 people. For Fall 2023, Olivier Rousteing wanted the opposite.
250 guests at Le Carreau du Temple. A return to the post-war salon, pulled from Pierre Balmain's 1945 archive.
The restraint was deliberate, and the campaign had to read at a personal, visceral level.
A teaser first, a Balmain logomark built from the show's set blocks and animated in textures from the collection.
Then the show film, shot surveillance-style so the viewer experiences it as if they were in the room.
Released around the show on 1 March 2023, carrying one of Rousteing's strongest critical receptions in years.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Akatre
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Akatre
A visual campaign built on observation and restraint, framed to bring the viewer closer to the dedication and details behind the collection.
