Balmain Beauté
New Chapter: Les Éternels
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Balmain Beauté
New Chapter: Les Éternels
Pierre Balmain launched his first scent in 1946, but the house had been without a fragrance since the licence collapsed in 2017.
With Estée Lauder signing a new fragrance and Olivier Rousteing leading the vision personally, the brief was to build Balmain Beauty from scratch.
Tracing the formation of a creator, following what Olivier had learned and what he carried into fragrance.
The campaign ran on the contrast between fire and water, a journey of trial and transformation that mirrors Olivier's recovery from his 2020 burn accident.
Released ahead of the September 2024 launch of Les Éternels de Balmain, the eight fragrances that opened the first chapter of Balmain Beauty.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Akatre
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Akatre
The relaunch of Balmain Beauty, told as a study of its creator. Fire, water and rebirth woven into the texture of a portrait shaped by Olivier's own story of survival.
