IPONE
The Outlaw
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IPONE
The Outlaw
IPONE is a French oil brand. The brand was launching its most extreme product to date, a race-modified Yamaha 700 turbo.
Sold not as a motorcycle but as a manifesto for a new brand position, THE OUTLAW.
A lubricant company made to feel dangerous. Speed, power, the line you don't cross.
The visual world built on outlaw cinema, a crime scene and a helicopter chase through a deserted city at night.
Released July 2023 across IPONE's owned channels under the line THE BEAST IS OUT.
It became French artist Vladimir Cauchemar's favourite bike, and the 700 Turbo has anchored THE OUTLAW ever since.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Monde
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Monde
Riders knew IPONE. Nobody else did. We launched their most extreme product by trading product advertising for outlaw cinema, and freedom for danger.
