Adidas
Ninho Signature
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Adidas
Ninho Signature
Adidas needed a French anchor for the Originals platform relaunch. French Rapper Ninho was the signing.
The partnership needed credibility with an audience that had been Nike's for a decade.
The announcement ran on a plain Adidas Métro poster, layers tearing away to expose a fragment of Ninho's world with each one. A puzzle disguised as out-of-home.
Rolled out across the Paris Métro in July 2023, anchoring the global Originals platform that launched in September alongside Zidane, Jenna Ortega and Anitta.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Nathan Almeras
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Nathan Almeras
Ninho as the French anchor of Adidas Originals' global relaunch. We took it to the Paris Métro as a street art operation and turned the announcement into a puzzle.
