Adidas Original
Ninho Collaboration
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Adidas Original
Ninho Collaboration
After the July partnership launch, Adidas needed to deepen it and show what Original meant to Ninho.
Ninho's life is what makes him Original. His roots, his people, his sound. He wore Adidas long before this partnership.
Built on that belief and on Ninho's own words: "What inspires me is my life, and the lives of the people close to me."
The structure followed his writing process, moving through the places that shape his music.
Rolled out from late September 2023 as the French anchor of the global 'We Gave the World an Original. You Gave Us a Thousand Back.' platform.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Gabriel Dugué
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Gabriel Dugué
The places that raised Ninho shaped the sound. Each location added something to the beat, until the environment itself became the score.
