TAG Heuer x Porsche
Connected Watch
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TAG Heuer x Porsche
Connected Watch
The first watch in the TAG Heuer x Porsche partnership that physically connects to the car.
A 2,750-dollar Swiss smartwatch that had to be both desirable and useful to Taycan owners.
The strap is made from the same leather as the car's interior, and the app pairs with it for battery level, mileage and climate control on the wrist.
The campaign ran on that connection, showing the car and the watch as two ends of the same current. Useful on the wrist, and the piece that completes the car.
Launched globally on 11 August 2022 and used for in-store touchpoints worldwide across the watch's full commercial cycle.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Akatre & Valentin Petit
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Akatre & Valentin Petit
The Calibre E4 puts the Taycan on your wrist. Battery level, mileage and climate control. We built it as a constant loop of light and motion, with the two objects mirroring as one continuous exchange.
